A Redesign Concept — Energy Independence and Global Warming
This is a concept I put together for The Select Committee on Energy Independence and Global Warming web page.
This committee was tasked with finding solutions that address the energy, economic and national security challenges associated with dependence on foreign oil and increasing carbon pollution.
Client
The Select Committee on Energy Independence and Global Warming
Discipline
Digital Design
UI/UX Design
Sector
Not-for-Profit
Tools
Sketch 3
How might we?
The Energy Independence and Global Warming website may benefit from a redesign to improve its visual appearance and enhance its overall professionalism. The colour scheme, typography, and design elements could all be evaluated and updated to better reflect the website's content and message. A fresh and modern design would help to make the website more appealing and engaging to visitors.
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The web page should clearly communicate the value proposition of the product or service being offered. This helps to attract the attention of visitors and makes them more likely to take action.
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The web page should be relevant to the needs and expectations of the target audience. It should match their interests, feelings, and expectations, which helps to establish a connection and build trust.
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The web page should create a sense of urgency that matches the visitor's internal motivation to take action. This can be achieved by providing external incentives or limited-time offers.
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The web page should minimise distractions that can divert visitors from the primary goal, such as pop-up ads, irrelevant links, or too many calls-to-action.
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The web page should address any concerns or uncertainties that visitors may have about taking action. This can be achieved by providing social proof, testimonials, or clear explanations of the benefits and risks involved.
